Poster Campaign

WHY?   because it's everywhere  WHY NOT?  don't have the energy to
WHY?  Martin!
WHY? Want to believe.
YES / NO / MAYBE   (yes: 7 x's, maybe: 2 x's)
WHY? I want to!  WHY NOT?  :(

In connection with theĀ Love Baptism, Stockholm was covered in 200 interactive posters asking “DO YOU BELIEVE IN LOVE?“.

These are a few examples of what they looked like after one week.

Posters designed in collaboration with Hannes Isaksson.