Love Baptism

photo by Ida Knudsen
photo by Ida Knudsen
photo by Ida Knudsen
photo by Ida Knudsen
photo by Ida Knudsen
photo by Monika Björk
photo by Ida Knudsen
photo by Ida Knudsen
Part of the poster campaign
photo by Ida Knudsen
photo by Ida Knudsen

DO YOU BELIEVE IN LOVE?

In January 2011, five people were baptised in the name of the own inner love, in the first ever Love Baptism ceremony. Those about to be baptised chose a video from youtube.com that would be a suitable illustration of their inner love, and that would be a symbol of what would like to bring more of into their lives.

After the Love Baptism, they also received a small vessel on a necklace, containing some of the water they were just baptised in. (necklaces designed by Josefin Bergström)

The Love Baptism was preceded by a poster campaign with interactive posters, asking the hugely important question: Do You Believe in Love?