Love Baptism


In January 2011, five people were baptised in the name of the own inner love, in the first ever Love Baptism ceremony. Those about to be baptised chose a video from that would be a suitable illustration of their inner love, and that would be a symbol of what would like to bring more of into their lives.

After the Love Baptism, they also received a small vessel on a necklace, containing some of the water they were just baptised in. (necklaces designed by Josefin Bergström)

The Love Baptism was preceded by a poster campaign with interactive posters, asking the hugely important question: Do You Believe in Love?