DO YOU BELIEVE IN LOVE? WHY? WHY NOT?
The Reverend of Love is an ongoing, interactive performance project based on storytelling and youtube. The Reverend of Love travels the world hosting secularized rituals for doubters and believers.
In the ceremonies, local inhabitants testify to the existence of love by showing a youtube video of their own choice – one that feels like love. They also tell a story (in any way they please) to the video. This creates a visual representation of this person’s inner love, for all the audience to feel. The stories and videos are contributed to an online collection of videos - the Gospel of Love.
LOVE MASS (so far: Beijing, San Francisco, New York, London, Berlin, Helsinkiand Stockholm)
LOVE BAPTISM (so far: Stockholm)
Dance to the Gospel of Love (so far: London, Stockholm)
And anytime you want, you can Testify Online.
“Many of us have no rituals. I believe in the power of coming together. I believe in the power of sharing. And I want to believe in that certain something that is bigger than you or me.
I want to know what love is, and I want YOU to SHOW me.”
Youtube.com is the ultimate storytelling. On youtube.com we share the videos that touch our hearts, or seem valuable to us – sharing just because we want others to have that experience too – selfless sharing.
“My friends isn’t that a lot like LOVE? I believe we can share our inner love, and show our inner selves, by meeting and sharing, and with the help of the power of youtube.com. Do you believe in love? TESTIFY my friends!”
To maximize the interactive communication, The Reverend of Love also uses poster campaigns and a blog, to bring the message and the questions of love as far as possible into the infrastructure.